Future development of headphones

About headset patent

The earphone products are a complex and sophisticated wearable product. The product has many forms and has always been in a state of blooming. At present, there are many new technologies that can be applied to headphones. Even an existing mature product contains many opportunities for micro-innovation that can be tapped.

ANKER’s soundcore audio team attaches great importance to the accumulation of patented technology. This year, it will continue to have heavy product launches and debut in important international occasions.

Forecast for the future

The industry is reincarnation, and the headphones are the same. Ten years ago, the headset was Nokia, and then Bose, Beats, B&O. Ten years later, it was another stage of eating and drinking. When the next new technology or application comes out, there will be a new round of small headset companies appearing and growing up.

The headset will be taken down by the mobile phone factory or the big audio brand manufacturer, and the trend is coming out. (The headset company like Bragi quits) There is no way.

TWS headset intelligence is inevitable (wireless headsets have an intelligent trend, and wired headsets have evolved to audio specialization). The mainstream cost-performance market share will be occupied by mobile phone manufacturers and top consumer audio manufacturers, and differentiated smart headphones (good sound quality, big brands) will certainly be occupied by large audio manufacturers.

Bragi’s focus on AI development is a reasonable decision because the ultimate future of TWS will still surround the AI-centric voice system, which requires large companies to do, small companies are difficult to do. Large companies do platforms and algorithms, and small companies do feature applications.

Bragi’s current choice is light, like Israeli companies, retaining core technology and waiting to be acquired by Apple or Google or other headset manufacturers.

TWS products were also inspected a year or two ago, but because the user experience has not passed this level, all are not. After all, the fashionable technical concept, it takes time to reach the consumer to accept the product.

However, if you look at the profitability of the company, the new exotic products will always have a bonus period. For start-up companies, it is more important to seize the product dividend period to make the company make money.

As a new form of a headset, TWS headsets have begun to show a spurt of growth. But the real decision of a product is still the essential needs of users.

We predict that the TWS industry will first grow into a mainstream category as the technology matures and costs decrease (compared to the market capacity of hundreds of millions of cable earphones shipped each year), which is a good benefit for many practitioners. You can share the growth bonus from product upgrades and consumption upgrades.

But this does not mean that TWS will be the only mainstream form. Other categories, such as neck ring products and headwear products, still have some basic advantages that TWS cannot replace, such as the convenience of storage and comfort. Therefore, the form of the headset will be differentiated according to the user’s usage scenario. And TWS will be a mainstream general-purpose product form.

Three headset brands

1. American Grado SR80

Founded in 1953, Grado is by far the most well-known manufacturer of earphones and cartridges (for bakelite discs) in the United States. The look of a nostalgic atmosphere sometimes creates an illusion that it was a legacy of World War II. Compared to our common Hi-Fi headsets, Grado lacks the iconic large earmuffs, and the portability and lightweight features are more obvious. In addition, its low-impedance design (32Ω) allows the Walkman with low output power to match it well. According to our tests, even the iPod, which is known for its weak driving force, can basically make the Grado SR work properly except for the smallest Shuffle. It should be noted that in addition to Grado, the Chinese translation of the German headset brand MB Quart is also “Goethe”, but there is no connection between the two, please pay attention to the difference.

Goethe headphones are representative of the typical “American sound.” The low-frequency volume is not much, but it is fast, strong enough, and has a strong sense of rhythm. It is used to appreciate American-style rock music, hip-hop, and dance music. It is very enjoyable and right. The high-frequency resolution and the transparency of the sound are excellent, giving you an immersive experience. The interpretation of the music is a bit irritating. If it is used to replay the strong rhythm of the rhythm, it will definitely bring a hearty listening experience. As for the shortcomings, the main reason is that the sound is not neutral enough. When classical music is played, the tone is too flamboyant, not very soft. This is a pair of headphones with strong personalities and young people’s favorite! Applicable direction Rock music, dance music, and fast-paced vocal singing.

2. Japan Audio-Technica Ath-AD700

Among the Hi-Fi headset manufacturers, Audio-Technica is known for its gorgeous appearance and rich product line. The most well-known products are the W series of cherry wood casings, including the early W100, the classic limited-edition headphones W2002, the current W1000 and W5000. The ATH-AD700 is a mid-range model in the Hi-Fi headset series. The drive unit is applied to the 53mm diameter, CCAW winding voice coil design, the diameter is the largest one in this audition, so the low-frequency dive reaches 5Hz. The earmuffs are made of velvet cloth with a comfortable touch. Compared with other earphones, they are very comfortable to wear. The disadvantage is that it is too “passionate” in summer.

The ATH-AD700’s interpretation of the vocals is very pleasant, the tone is warmer and the sound is full. The low-frequency texture and dive are very good. As for the shortcomings, the main reason is that the sound is not too clean, the reverberation is too much, and the resolution is not very high. It can be understood that it is the kind of product that has a completely different style from the monitor headphones. The obvious sound coloring has made a very obvious modification to the music, so it is loved by some American players and vocal lovers. Applicable direction Vocals, especially female voices. It is also suitable for some players with a “taste”.

3. Austria AKG K601

AKG, the Austrian company, is now part of Harman International Group (brands include JBL, Harman Kardon, Infinity and the famous Lexicon, Revel, Studer, and Mark Levinson). Like Sennheiser, Audio-, and Beyerdynamic, they started out with headphones and microphones. Pay attention to the brown hair band on the top of the K601. It can be regarded as an automatic adjustment device. According to the different head shape of the player, it can bring the earphone to the ear at the most comfortable angle, so there is no need to adjust the length of the headband beforehand. , Very convenient. As for the driver unit part, AKG’s unique “double diaphragm” technology (Varimotion) is retained. Its delicate and accurate sound, wide sound field and precise positioning are definitely the favorites of classical music enthusiasts.

If you do not plan to add a headphone amplifier for the time being, please skip this paragraph directly. K601 needs a dedicated high-quality amplifier, otherwise, it will be difficult for you to feel its true strength. The K601’s low frequency is not much, and the intensity is not outstanding. For some pop music, it is not suitable. However, its sound rate is straightforward, the dying is not much, and on the basis of accuracy, the mid-frequency is full and moist, quite nice. The only shortcoming worth pointing out is that the high-frequency extension is conservative, and the high-frequency overtone is missing. Applicable directions: classical music, especially the classical music compiled by small and medium-sized, and some of the less powerful popular vocals. Remember to pair it with a quality headphone amplifier!