About headset patent
The earphone products are a complex and sophisticated wearable product. The product has many forms and has always been in a state of blooming. At present, there are many new technologies that can be applied to headphones. Even an existing mature product contains many opportunities for micro-innovation that can be tapped.

ANKER’s soundcore audio team attaches great importance to the accumulation of patented technology. This year, it will continue to have heavy product launches and debut in important international occasions.
Forecast for the future
The industry is reincarnation, and the headphones are the same. Ten years ago, the headset was Nokia, and then Bose, Beats, B&O. Ten years later, it was another stage of eating and drinking. When the next new technology or application comes out, there will be a new round of small headset companies appearing and growing up.
The headset will be taken down by the mobile phone factory or the big audio brand manufacturer, and the trend is coming out. (The headset company like Bragi quits) There is no way.
TWS headset intelligence is inevitable (wireless headsets have an intelligent trend, and wired headsets have evolved to audio specialization). The mainstream cost-performance market share will be occupied by mobile phone manufacturers and top consumer audio manufacturers, and differentiated smart headphones (good sound quality, big brands) will certainly be occupied by large audio manufacturers.
Bragi’s focus on AI development is a reasonable decision because the ultimate future of TWS will still surround the AI-centric voice system, which requires large companies to do, small companies are difficult to do. Large companies do platforms and algorithms, and small companies do feature applications.
Bragi’s current choice is light, like Israeli companies, retaining core technology and waiting to be acquired by Apple or Google or other headset manufacturers.
TWS products were also inspected a year or two ago, but because the user experience has not passed this level, all are not. After all, the fashionable technical concept, it takes time to reach the consumer to accept the product.
However, if you look at the profitability of the company, the new exotic products will always have a bonus period. For start-up companies, it is more important to seize the product dividend period to make the company make money.
As a new form of a headset, TWS headsets have begun to show a spurt of growth. But the real decision of a product is still the essential needs of users.
We predict that the TWS industry will first grow into a mainstream category as the technology matures and costs decrease (compared to the market capacity of hundreds of millions of cable earphones shipped each year), which is a good benefit for many practitioners. You can share the growth bonus from product upgrades and consumption upgrades.
But this does not mean that TWS will be the only mainstream form. Other categories, such as neck ring products and headwear products, still have some basic advantages that TWS cannot replace, such as the convenience of storage and comfort. Therefore, the form of the headset will be differentiated according to the user’s usage scenario. And TWS will be a mainstream general-purpose product form.

